- The world’s first NFT (irreplaceable token) in the wellness category was launched by India’s leading sexual health brand, KamaSutra.
- To promote sexual well-being, KamaSutra has partnered with Bobble AI, a talk media network with 65 million users worldwide.
- Proceeds from NFT sales will be donated to Pathfinder International, a global non-profit organization dedicated to sexual well-being and reproductive health.
The world’s first NFT (irreplaceable token) in the wellness category was launched by India’s leading sexual health brand, Kamasutra.
To promote sexual well-being, KamaSutra has partnered with Bobble AI, a talk media network with 65 million users worldwide. Proceeds from NFT sales will be donated to Pathfinder International, a global non-profit organization dedicated to sexual well-being and reproductive health. With a strong presence in space for more than three decades, the launch is expected to increase the brand’s relevance among GenZ.
Puja Saggat, Marketing Director for Raymond Consumer Care, said:
“To be an iconic brand with memorable campaigns. Now, with our first foray into the NFT category, KamaSutra has entered the world of Web 3.0 and is moving forward and upward. from here. The idea is to create a futuristic brand experience that is only possible through great partnerships and the adoption of technology from the new era. We are pleased to partner with Madison and Bobble AI, platforms with unique solutions and a tendency to facilitate immersive conversations about them. ”
KamaSutra has launched a marketing campaign in the discussion media
According to the Economic Times, in the first phase KamaSutra initiated a marketing campaign in the discussion media, which includes creation of six decals with the brand KamaSutra. These stickers represented the many tastes of the brand, based on its slogan “Tastes of Love” and could be used by customers in the chat space on popular chat platforms.
The three best performing stickers were chosen
The three best performing stickers were chosen for the second phase of the campaign, along with three new designs created from scratch with an experienced design philosophy and invented as NFT.
The sexual health industry has come a long way, from banning television commercials to normalizing awareness-raising.
The Kama Sutra aims to includes sexual dialogue and increases the popularity of the brand and its products among the open GenZoutgoing and experimental.
The condom company uses Bobble AI and Madison Media to reach target users in a two-phase campaign to improve brand exposure and promotion of creative content on the platform before sending your first NFT.
Before the Kama Sutra, in October 2021 Green Condom Club introduced safe sex and sexual health in the metaverse. They believed in creating open and inclusive conversations about sex in their introductory NFT collection, which included sex-positive iconography.
Their mission was to break down barriers and transform performance one by one.
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