With a strong presence in the space for more than three decades, the launch is expected to increase the relevance of the brand. “Our first raid in the NFT category, p Kamasutrahas entered the world of Web 3.0 and is moving forward and upward, “the company said in a statement.
The idea, they say, is to create a futuristic brand experience, possible only through great partnerships and the adoption of new technologies. “We look forward to partnering with Madison and Bobble AI, platforms with unique solutions and a penchant for facilitating immersive conversations about them. ”emphasized.
How was KamaSutra’s process of reaching the NFT universe?
According to Economic Timesin the first phase, Kamasutra launched a media marketing campaign, which includes the creation of six stickers with the brand “KamaSutra”. These stickers represented the many flavors of the brand based on its slogan “Tastes of Love” and can be used by customers in the chat space on popular chat platforms.
The condom company Bobble AI and Madison Media to reach target users in a two-phase campaign to improve brand exposure and promote creative content on the platform before introducing its first NFT.
Before Kamasutrain October 2021 Green Condom Club introduced safe sex and sexual health in the metaverse. They believed in creating open and inclusive conversations about sex in their introductory NFT collection, which included sex-positive iconography. Their mission was to break down barriers and transform performance one by one.