mental health is creeping into HR to attract talent and motivate teams

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A new concept of employee welfare is gaining ground in agenda of human resources directors in Spain. It does not matter the size of the company, the sector in which it operates or the year the company was founded.

This revolution, though slow and uneven, is progressing steadily among the business fabric, which is beginning to assume that Investing in the mental health of the workforce does not only bring moral or holistic satisfactionbut also quantifiable economic returns.

The pandemic and its accelerating effect on the digitalisation of the economy have allowed destructive projects already on the market to offer psychological counseling services for companies and individuals have experienced a significant increase in demand.

It’s all about platforms online B2B companies that already care about the mental health and emotional well-being of workers in leading companies in their sector, such as Glovo, Pfizer, PC Components, Travelperk, Colvin or Heura Food.

They have all internalized the value of having “satisfied” and “happy” employees, not just for moral reasons, but also because of its monetary impact – avoid sick leave – and loyalty to talentone of the shortcomings of the digital age.

43% of Spanish professionals have some feeling of exhaustion or fatigue at work, and 70% of them say that this feeling has increased since the covid pandemic.

“There are people who move only for money. That’s right. But there are more and more digital workers who want more. He wants to be identified with the company’s philosophy, to share values ​​and it is this talent profile that is hard to find. Their well-being is key to the organization. ”

Rafael San Roman, content and PR manager at startup Ifeel. “It simply came to our notice then these worker care strategies are here to stay. On the one hand, since the pandemic is not over, there are still needs and problems that need to be addressed, and on the other hand, companies are beginning to see its benefits, not only from a human or ethical point of view, but also from an economic one. “

The data is so accumulated. According to the Labor Market Guide for 2022, 43% of Spanish professionals have some feeling of exhaustion or fatigue at work, and 70% of them say that this feeling has increased since the covid pandemic.

Neglecting the well-being of templates comes at a price. Workplace stress causes almost 30% of sick leavewhich last an average of 83 days, and 24% of Spanish workers admit to taking tranquilizers regularly, according to official figures from the National Social Security Institute.

From diet and fitness bonus to overall care

“Forty years ago, the employee’s well-being was achieved with the company’s food bonus, parking lot and gym. Now this new reformulated concept implies the implementation of cross-sectoral strategic plans in companies. This is not a one-time action, as before, otherwise a project that is part of the same company strategy“, Explains Marina Ruiz, Head of HR at Psonríe, to D + I.

Ruiz focuses on the implications for the emotional stability of patterns the return to face-to-face or semi-face-to-face classes after the “new normality” and new hybrid working models.

“It’s hard to keep that up emotional connection with workers who are not physically close to the company and that in some cases they are very specialized profiles, that it is not easy to gain loyalty because they will require much more than a good salary, “confirms Marina Ruiz.

In addition, Adrian Vinuales, head of Mindgram in Spain, emphasizes the role that changing generations of patterns plays in this whole process. “Young people are increasingly looking for personal fulfillment, happiness, well-being, elements that are no longer solved by after workbut they are aimed at filling your life more in an enriching way. “

Greater visibility of mental health

As allies in this process of change is the greater visibility of mental illness and the openness of society to treat psychological therapy with the same naturalness as the care of physical health.

“Thanks to platforms like ours that allow us to get into the daily lives of companies and workers, we believe we are helping destigmatizing mental health, but it has a long way to go“And there the role of these startups is crucial.

The return to presence after the pandemic has increased anxiety in work teams.

The return to presence after the pandemic has increased anxiety in work teams.

On the one hand, in workshops, webinar and actions that have continuity throughout the yearthese companies provide the employee with tools to get to know each other better and to be interested in responding to those aspects of their mental well-being that may affect them.

In the second stage, when the worker finds a specific problem, the platforms offer specific content to deal with it and, if necessary, at a more advanced step, you can access therapy with a professional which will apply personally to the employee.

AI and “big data” for X-ray examination of the situation

On the part of the companies, the Human Resources departments receive in a completely confidential way feedback on your template for be able to adopt guidelines to correct these identified shortcomings.

“The certainty that this information will not be published, that it is treated in a completely confidential from a company external to oursis a point in favor of the employee’s confidence in the decision “, says Adrian Vinuales from Mindgram.

“Mindgram and platforms like us we manage all this aggregate data and thanks to artificial intelligence and great information we offer the company a very accurate X-ray of the well-being of its employees. “

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