The Healthy Food Promotion Act is regulated

Decree 151/2022, published today in the State Gazette, approved the ordinance of Law № 27 642 on the promotion of healthy food, which entitles the population to choose food by introducing front-end labeling of warnings about the content of more than sugars, total fats, saturated fats, calories and sodium.

In this way, through seals on the packaging, consumers will quickly have simple, clear, accurate and non-misleading information that allows them to choose and buy with knowledge of the food product.

The way to highlight information on the presence of excess nutrients will be an octagonal symbol with a black background and white frame and inside it you will be able to read the text “excess in”, followed by sugars, total fats, saturated fats, calories and sodium. A seal will be stamped for each critical nutrient in excess.

In case the product contains sweeteners, the container must contain the following legend under the warning stamps: “Contains sweeteners, not recommended for children”. In the case of caffeine, the legend will be: “contains caffeine. Avoid in children.

For the adaptation of the containers in the first stage, the companies will have nine months from the date of entry into force of the law and fifteen months for small and medium enterprises (SMEs). The possibility of extending this period will be assessed in accordance with the provisions of the regulations and only for the first stage. The second is set to be no more than 18 months from the entry into force of the law for companies and 24 for SMEs.

The Ministry of Health of the nation will be the executive body of the law, which also allows the regulation of advertising aimed at children and adolescents, packaged soft foods and beverages that contain a warning stamp, both in the media and in packaging, as well as in the promotion and sponsorship of these products.

It also provides for the inclusion of nutrition training in schools to contribute to the development of healthy eating habits and to warn of the possible harmful effects of unhealthy eating.

To achieve this regulation, joint work was carried out between the national ministries of production development, education, social development, agriculture, livestock and fisheries, together with PAHO, UNICEF and NGOs.

In this sense, a new meeting was held yesterday at the headquarters of the national health portfolio, out of more than 20 that were held to achieve regulation, between ministry bodies and representatives of the Pan American Health Organization (PAHO), UNICEF and civil society organizations.

During the meeting, members of the National Administration of Medicines, Food and Medical Technology (ANMAT) detailed the updates made in the Federal Information System for Food Control Management (SIFEGA) for monitoring the composition of food, the effective inclusion of a graphical system from warnings on the packaging and the development of a virtual calculator that will allow to measure how many warning seals the products will have according to the stage of implementation at which the law is.

In the same way, the support provided by the Ministry of Industrial Development and the commitment to accompany the production of packaged foods and soft drinks in the process of their reformulation in order to improve food quality was emphasized.

Regarding the policy for a healthy school environment, we work in coordination with the Ministry of Education and the Federal Council for Education. In addition, the National Health Food Program of the National Health Portfolio conducts food education training sessions that include more than 2,500 teachers in each cohort.

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